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Awake • Engaged • Informed
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The 4 Pillars
- Managing The Gap
- 4 Dimensions of Human Expression
- 4 Human Drives
- The Toolkit
1. Managing The Gap
Communication mistakes are normal. Working with us, greatly reduces the chance of it happening without you knowing.
So, the first aspect of you we’ll explore is the difference between the impact you think you make, and impact you actually make on others.
Once that gap’s identified, the work becomes about managing that difference so you can consciously create the impact you choose from a position of self-knowledge.
Without the basic understanding of that difference, a communication toolkit is much less effective. It’s like handing someone a chainsaw without any training and expecting them to cut down a tree efficiently and safely; the chances of success are low.
‘Mind the Gap’ helps you by improving your understanding of who you are, and how others see you.
2. The 4 Dimensions of Human Expression
“If you want to improve an engine, first you have to understand how it works”
In order to speak with more impact and clarity, we believe you will benefit from understanding how communication works between humans at a core level.
There are 4 ways in which we humans communicate with each other. Once you understand these dimensions and how they work together in you to create a whole message, you will see how they are working, or not, in others.
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1
Physically
What are you doing?
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2
Emotionally
What are you feeling and making others feel?
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3
Intellectually
What do you know and how do you think?
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4
Intentionally
Why are you doing, feeling and thinking it?
Once you understand these dimensions and how they work together in you to create a whole message, you will see how they are working, or not, in others.
In communication, like so many other things in life, knowledge is power, and the ability to turn that knowledge into behaviour is superpower.
3. The 4 Human Drives
Once you have an understanding of the four mechanics of human communication, you can apply that knowledge to influence others. Research reveals that people can generally be motivated using one, or a combination, of these four areas:
In simple terms; your ability to influence others depends on your ability to identify their drivers. Our model is simple to understand and easy to apply in real-time situations. Using it will help you recognise and tap into those drivers to create influence when and where you need it.
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1
Bonding
Motivating by the offer of new or stronger relationships
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2
Acquiring
Motivating by offering reward, power, position
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3
Learning
...offering self-improvement and personal growth
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4
Defending
... playing to a fear of losing what they already have
4. The Toolkit
Our experiential communication toolkit is drawn from both ancient and modern wisdom.
From Aristotle’s ideas on the language of reason, to the latest research on how the brain and body works. We look at the power of gesture and eye contact and how powerfully they can be used to create impact, and also the effect of physical posture, both on the individual and on their audience.
Each tool offered is designed for one purpose… to help you keep an individual or audience awake, engaged and informed, by consciously creating the impact you choose.